International Marketing Plan: King International Pty Ltd Market Entry into Malaysia

Executive Summary The purpose of this report is to critically meditate an export schema for an Australian company to Malaysia. King International, an Australian soy product producer, was chosen for this task, because of Malaysias increasing demand for westernized hardly healthy products. The report starts with a short company overview and describes the products which allow for be exported to Malaysia. An extensive rustic profile of Malaysia introduces the external environment and gives an overview of the foreign merchandise. After the competitors have been set and the environmental depth psychology is completed the report shows the marketing strategy and the entry style which King International could use if immersion Malaysia. A thinkable marketing mix completes this research. Table of Contents 1. Introduction1 2. Overview of Firm and Product2 3. understanding Study- Malaysia3 3.1 Malaysias environment3 3.2 Political/legal forces7 3.3 Economic and financial environme nt9 3.4 Competitive environment12 4. market Strategy15 4.1 Market Based Planning15 4.2 Competitive Advantage16 4.3 Positioning strategies16 5. Market retrieve Strategy18 6 Marketing Mix20 6.1 Product20 6.2 Pricing strategies20 6.3 Promotion22 6.4 Distribution23 7. Conclusion26 References27 appendage A- Hofstedes Cultural Dimensions29 Appendix B -Summary of Cultural Differences31 Appendix C -SWOT - Analysis32 Appendix D - Contextual Factors explained35 1. Introduction The purpose of this report is to outline the strategies essential for King International to successfully export Kingland Soy stately mallow to the Malayan market. To achieve this a thorough analysis of the Malaysian business environment was conducted, identifying the key variables that need to taken into dick when modifying the product to suit the Malaysian market. This involved researching the external environmental factors, as well as the Malaysian culture and the extra needs and wants of the... If you want t! o get a full essay, assign up it on our website: OrderCustomPaper.com

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