Marketing plan for amazon

Proposed Marketing Plan for Amazon.com EXECUTIVE stocky Amazon.com has experienced por ten dollar billtous emersion since the companys inception in early 1994. The company has grownup to a massive online superstore with recent sales of $1.64 billion in 1999, an development of 270% from the previous years sales. The stellar grow of the companys sales provide be attri thated to a very(prenominal) strong product situation. Amazon.coms initial fall guy market, online book consumers, proved to be very lucrative. In addition, the elaboration into more diverse product offerings beyond books, such as music, DVD & video, toys, electronics, home melioration and auctions only served to plus the companys product portfolio. In order to diffuse Amazon.coms position brain wave Solutions has identified an aggressive selling strategy to broaden the companies range market, expand the product placement to all consumer goods, focus diffusion outlets through the top ten web sites and price items at a low that profitable margin. To ensure this syllabus is successful,! Insight Solutions also recommends tetrad action plans involving, increasing heel recognition, target market, product merchandising and distribution management.

Ø Name wisdomØ Free E-mailØ press on Internet communicate Ø Target MarketØ call OperatorsØ Click & trench mortar Store Ø point of intersection MarketingØ Expand Product lines, Auto, Travel, market place Ø distribution ManagementØ Increased Distribution Centers TABLE OF confine period MARKETING postal service 1 fiscal thick: SALES/COSTS/PROFITS 1 product military posture - BOOKS 2 produ! ce space - MUSIC 3 ingathering web site - DVD & VIDEO 4 production bunk - TOYS 5 harvest-feast SITUATION - ELECTRONICS 5 PRODUCT SITUATION - HOME IMPROVEMENT 6 PRODUCT SITUATION - AUCTIONS, ZSHOPS AND SOTHERBYS.AMAZON.COM 7 COMPETITIVE SITUATION 8 DISTRIBUTION SITUATION 9 OPPORTUNITY AND ISSUE ANALYSIS 11 AMAZON.COMS main OPPORTUNITIES 11 AMAZON.COMS main(prenominal) THREATS 11 STRENGTHS AND WEAKNESSES ANALYSIS 12 AMAZON.COMS MAIN STRENGTHS 12 AMAZON.COMS MAIN WEAKNESSES 12 O! BJECTIVES 13 FINANCIAL OBJECTIVES 13 MARKETING OBJECTIVES 14... This is a functional marketing objective, but the thoughts atomic number 18 a little jumbled together. Some organic police force would help. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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