Identify and explain the links between your analyses of external influences and the development of your marketing strategy. Unit 3 Marketing C1

Identify and explain the links between your analyses of external influences and the outgrowth of your market strategy. PEST: Political/Legal Economic friendly Technological Political: The Trades Description Act, 1968: This is one of the most authorized legislation in the control of advertising. This law states that the products that we sell on our sales booth BLING BLING essential correspond to the claims made for them in advertisements. So it is thereof felonious for our line of work to advertise on the posters which be hanged round the crop stating significant gold bracelets when in actual fact our bracelets ar non real gold they atomic number 18 only multicolored in gold colour. The descriptions of our jewellery that we be selling must(prenominal)(prenominal) be provided accurately. This Act pr up to nowts all businesses from misleading the consumer approximately sales. The publicize Standards Authority: This is a body set up to reminder advertising in the UK. It is responsible for making certain that advertisers adjust to the British Code of Advertising and Sales advancement Practice. This enrol stresses that advertisements must be legal, decent, honest and truthful and must not cause grave or widespread offence. So therefore it is illegal for our business BLING BLING to advertise on posters which are hanged around the teach, or of flyers that are distributed in and around the school stating that real silverish plated jewellery sold at our stall when in actual fact we dont sell real silver plated jewellery. Our business must advertise truthfully stating what products our business BLING BLING has to aim to our customers. Economic: Interest rate: If chase rates are raised by the coast of England this pass on turn borrowing by businesses more dearly-won and might even lead to cancellation of investment projects. Higher interest rates allow for also hit the pockets of many consumers. They will find it... If you desire! to get a full essay, battle array it on our website: OrderCustomPaper.com

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