Factors Affecting Women Shoppers Essay

Ministry of Women, Family and Community Development 3. 3 2013 figure Presentation Speech by Malaysia extremum Minister. 3. 4 The Household Use of lucre Survey,2005 by Malaysian Communications and multimedia Commisions. CHAPTER 1 INTRODUCTION 1. 1Background of the Study The habitude of Internet has grown rapidly all over the past years and it has execute a common means for delivering and trading information, serve and goods. Nowadays, cyberspace is not only a networking media, but it is in like manner utilize as a means of trans fulfil for consumers at global market.Women contribute the large fall of Malaysias macrocosm. Major contribution of women to the people always been recognized. With the increasing look of go women in Malaysia contribute further levy of the purchasing power among women buyers. The existence of telecommunications equipment such(prenominal) as smart phones and tablets ar not limiting time and place for them to be online. The roles of a shop pers personalised strengths arrive at been a sucker-the-boardly acknowledged in consumer decision-making and bearingal ruleings (Wu, 2003).In particular, attitude serves as the link up surrounded by consumers characteristics and the consumption that satisfies their needs (Armstrong &type A adenosine monophosphate Kotler, 2003). Moreover, consumers characteristics, such as personality, as well as demographic and comprehension on online shop benefits, open also been found to influence their online shop demeanour (Cheung & international ampereamp Lee, 2003). Thus, identifying the relative richness of from each one determinant of choice towards a stipulation action could be a useful step in sympathy such behavior occurs.The main induce of this rent is to investigate purchasing intention of women shopper at Universiti Malaysia Pahang (UMP), with a particular fury on discernment and evaluating the factors which directly or indirectly influence their purchasing intentio ns by measuring the attitude towards online obtain. 1. 2Problem Statement Online obtain in Malaysia is a new engineering breakthrough and through and through since it has just begun to assault the Malaysia sell sector with the online shop services (Haque et al. 2006).In order to gain online obtain in Malaysia, understanding consumer online shopping behavior and factors touching this behavior when shopping online should be given priority. With the expansion of c argonr women in Malaysia, women shoppers become one of the master(prenominal) market segments or two reasons first, this group has money and shopping interest. harmonise to Statistics on Women, Family and Community 2011, shows that physique of effeminate employed increased from 2000 until 2010. It shows that women in Malaysia nonplus purchasing power (See adjunct 3. ). Second, this segment of the world has the potential of earning a greater income than other segments of the population. It impart be great signifi housece to find off the factors which influence women shoppers intention to shop online if we penury to expand group of online buyers and the volume of e-commerce. According to to Statistics on Women, Family and Community 2011, Number of fe virile enrollment in University is higher than manlike and the number keep increasing. In 2001, number of male enrollment student in University is 103,747 and female 142,242.In 2010, Number of male enrollment in University is 184,457 and female 278,323 (See appendix 3. 2). The differences of student become bigger each year. The higher of education background back toothister contribute to higher income in the future. Third, ripening of online business keeps increasing. Recently, during the 2013 budget presentation by our Prime Minister has stated that the Malaysia governance aw argon women not only fundamental in a family, but also contribute to the development to the national economy. The regimen allocated 50 million to support womens role.One of them is, Get Malaysia Business Online schedule (GMBO) introduced to help 50 thousand polished entrepreneurs, especially women to increase their online sales. Grants of thousand Ringgit Malaysia through the provision of 50 million Ringgit Malaysia by the Malaysian Communications and Multimedia steering (MCMC) (See Appendix 3. 3). A mid-2005 survey by the Malaysian Communication and Multimedia lodge (MCMC), only 9. 3% of Internet users had purchased products or services through the Internet during the forward three months. Among those who did so, airline tickets were the most fashionable items (43. %) followed by books (15. 6%) and music (6. 8%). Amounts spent on these items were small, however, with 57. 7% of proceedings worth less than M$500. Moreover, it is pass judgment Malaysian online sales result increase every year at a high growth (See Appendix 3. 4). Opportunities of online shopping can be restricted by internal and external constraints on behavior. It i s important in justifying human behavior since an psyche who has the intention of accomplishing a certain action may be unable to do so because her environment prevents the act from macrocosm performed.Moreover, there are some barriers which have contributed to the un testamentingness of Malaysians to shop online because they afraid their personal information willing be steal or misused by others. notwithstanding the high potential of online shopping in Malaysia, there is still lack of understanding concerning the online shopping and its impact on marketing. because a material is needed to structure the complex system of effects of these variant factors, and develop an in-depth understanding of consumers attitudes toward meshwork shopping and their intentions to shop online. 1. Objectives of the look for The objectives of this study are 1. To determine women shoppers shopping attitudes towards web commit design. 2. To determine women shoppers shopping attitudes towards r eliability of online retailer. 3. To determine women shoppers shopping attitudes towards online shopping customer service. 4. To determine women shoppers shopping attitudes towards invest on online retailer. 1. 4Scope of Study Literature limited review Factors influencing online shopping intention toward online shopping have been inquiryed and documented in the context of traditionalistic consumer literature.A review of empirical studies in this area shows that the theories of Reasoned Action (Ajzen &amp Fishbein, 1975) and Acceptance Model (Davis, 1989) are among the most popular theories used to explain online shopping behavior. in that locationfore the theoretical framework f this study is based in these theories. Online Shopping comprehend Benefit Perceived benefits are advantageous results derived from attributes. The benefit can be physiological, psychological, sociological, or material in nature.Within the online shopping context, the consumers perceived benefits ar e the sum of online shopping advantages or satisfactions that edge their needs or wants. There are many differences between a tangible store and its electronic counterpart. Most of the previous online shopping research has focused on identifying the attributes of online stores that promote success (Davis, 1989 Liu &amp Arnett, 2000). Previous studies of online shopping have accomplished two categories of benefits intrinsic and extrinsic. Both are important in customers selections to patronize the online stores. outside benefits include features such as wide selection of products, competitive pricing, easy gateway to information and low search costs. inalienable benefits include features such as design and color. Research Framework The key components of the research framework for consumer attitude towards online shopping can be seen in Figure 1. Website radiation diagram Online Shopping Reliability Customer operate Trust Hypotheses A series of testable hypotheses wer e actual from the proposed research model, as shown below meditation 1 There is a large alliance between web site design and online shopping. possibleness 2 There is a prodigious relationship between reliability of online retailer and online shopping. Hypothesis 3 There is a significant relationship between customer service and online shopping. Hypothesis 4 There is a significant relationship between trust on online retailer and online shopping. In general, base on the hypotheses, the research framework will be focusing on quadruplet factors as independent variables and propensity to shop online will be the dependent variable. . e. for the hypothesis 1, 2, 3 and 4 which are focusing on Web Site Design, Reliability, Customer Service, and Trust, it is suppose that there should be a despotic relationship that would likely to influence the online shopping. Research Methodology To undertake this project, two types of entropy will be gathered. i. Secondary information This type of data will be used extensively in literature review to provide the framework of this study. Textbook, journals and internet shopping reports will be the sources of this desk research. ii. uncreated data This type of data will be the main instrument used in evaluating the factors affecting women shoppers online shopping attitude and purchase intention. The process of gaining this input is discussed next. In doing so, the rest of this section organized into four main areas the research design, the target population and the hear size of it, methods for data collection, and data abstract and interpretation. The research design In getting the shoppers data, I choose to employ descriptive research over exploratory or causal research.This type of research is fitting when a study intends to produce faultless interpretation of variables relent to the decision organism faced, without demonstrating that some relationship exists between variables. This description fits well with the ob jectives of this study. In addition, a corrupt sectional studies is elected over longitudinal studies. The former allow the researchers to assess to a larger number of customers, thus alter them to produce a more deterrent example data. Through this method, data is typically cross tabulated against each other to answer particularised issues.This kind of data is meaningful to companies that entreaty to many segments of the markets such as internet shopping. The target population and the savour size In line with the scope of the project, the population refers to the female employee of Universiti Malaysia Pahang (UMP). To further define the population, this study will only examine the behavior of women shoppers in the age bracket 20 to 55 years old. The render elements will be chosen using organized sampling. Within this pool of shoppers, a sample of 200 shoppers will be selected. This sample size is considered appropriate.Roscoe (1975) for instance stated samples sizes larger than 30 and less than 500 samples are the appropriate for most research. Likewise, Sekaran (1994) agrees that 500 samples are the appropriate upper limit for the sample size. Methods for data collection Since cross sectional study has been chosen for this study, data will be collected through questioning. victimization this method, the respondents will be identified systematically and to aid questioning the shoppers, a restrain of questionnaire will be designed. The questionnaires will be distributed through online and respondents will be invites through UMP Portal.