Assignment on Project management Essay Example | Topics and Well Written Essays - 1250 words

Assignment on Project management - Essay ExampleAt the same measure production and gross revenue team should try to trend production, marketing and gross revenue cost. In order to ignore Cost, Company can try for new techniques for marketing as well as sales, but plot doing so customer chemical reaction to these changes should not be ignored. If any changes are done without analyzing market reaction it may result in crisis.Gourmet Direct is a web-based New Zealand confederacy delivering high type gourmet products to the food industry and the public. The company experienced a crisis of customer confidence and loss of pipeline when it attempted to rationalize its product lines by changing from a pick and mix say transcription to having only a set number of packs available for sale. This change was designed to achieve cost nest egg through a reduced inventory and reduced distribution expenses, but had a further effect of reducing product approachability and ordering flexibil ity for customers. Customers immediately expressed their displeasure, and the companys sales plunged dramaticall(a)y in the year that the decision was implemented. With the bulk of the companys sales usually occurring over the Christmas period, December sales almost halved. The following first quarter sales dropped an alarming 76% compared to the same period in the previous yearIn this case company changed its sales policies from a pick and mix ordering system to having only a set number of packs available for sale in order to reduce inventory and distribution expenses, But due to this changes customers found less options for selection and faced lack of availability of product. This was the actual reason for customer dislikes and they stopped buying, which finally resulted in reduced sales on company side.Clearly this is mistake from companys side. Company should not have implemented changes suddenly all over market at the same time.