Apple inc Essay Example | Topics and Well Written Essays - 750 words

Apple inc - Essay Example res and distribute personal computers, cell phones, portable music digital players, software, computer peripherals, related services etc either through third party sellers or its own retail shops. In early 1990s, Apple Inc dominated the market for personal computer with Apple II and gained wider popularity and achieved strong brand reputation with the development of Macintosh. Apple inc employs more than 34,000 employees throughout its manufacturing plants, own retail stores, offices worldwide and offers wide ranges of technology products and services such as iPods, iPhone, 3G iPhone, iTune, iMusic, iTune, iLife etc. Apple Inc, especially among its major competitors such as Acer, Fujitsu, Dell, HP, IBM, Lenovo, Nokia, Motorola Corp, etc, remains to possess higher competitive advantages since it thrives largely on innovation and has proved greater success with product differentiation in its concerned markets. It operates through more than 350 Apple’s stores worldwide and all of these stores are renowned for its very successful and unique marketing strategy of ‘Own-store retailing’. Apple’s stores continue to add advantages to company’s customer loyalty since these stores attract millions of customers to it as they are provided with customer services, technology-assistance, troubleshooting, fun, gaming, kids’ corner etc. In the first quarter of 2011, Apple reported a 23 percent increase in its total sales exhibiting the total revenues to be $26.74 billion and $ 3.38 billion as the net profit for the same quarter. Most companies become highly admired among its public due to the values that its customers perceive it to be of the highest quality and uniqueness. When it comes to Apple, the company always thrives on innovation, technology and product differentiation. The way Apple designed its products, they style it named them, the way they marketed as well attracted customers and created a positive marketing zeal among their minds. When hundreds of cell