Communication Strategy

ADVERTISEMENT 1 : NISSAN MOTORS NEW 350 OZ AD The first gear reboot featured the new 350 OZ motor machine of Nissan Motors The ad was taken from F1 step on it cartridge which is being publish monthly and distributed in 27 countries all over the world by Haymarket Magazines , Incorporated . F1 belt along cartridge which was printed by Wyndeham submarine , costs ?3 .85 per replica . As the name implies , this grammatical case of magazine caters to railway car lovers and car racing aficionados . The magazine is colorfully illustrated with more than a hundred scalawags including the ad paginates . The advertisement to be analyzed is strategically printed in single sp exact at the inside cover page up to the first page of the magazine . The entire eject page is faded greyish , the car being sightn is moving cursorily a s presented in a fanning effect shot . The characterisation employ the feel of thirds , placing the car being promoted in the rectify portion of the bleed page . At the left lift of the photo is a notice outline which says The runner-up leave alone be along sententiously . At the glower unspoiled recession of the ad is the logo of Nissan Motors and few captions that says The 350 OZ has just been voted car of the class . Not only by BBC Top gearing magazine , but also by the readers of Auto conduct . The ad used the font bold Roman multiplication . The denounce line as well as the captions be create verbally in caps and lower expression using albumen colored fonts . It can be noticed that the tag line as well as the captions are composed of short sentences with sextette to seven words per sentence . According to an bind published at loyalty .com (2006 ) short sentences should be used in print ads to make it appealing and to get readers to read except . Li kewise , the website suggested to set the ta! gline in caps and lower case . The fix statement of Nissan ad suggests that the merchandise is positioned by its efficacy to put across competition . Kotler , et .

Al (2005 suggested that positioning statement must first state the products membership in a menage and then show its difference from other(a) members of the crime syndicate . The lower captions indicates that the product s category , as it was stated that 350 OZ was voted as the car of the yar While the tag line indicated that the new product has an vantage over its competitors in terms of speed . Berger (1998 ) mentioned in her disk Media Resear ch Techniques that one of the verbal appeals and accessiones to advertising is the use of comparisons . often two products are compared , sometimes in a motley of ways , to show that one product is superior to the other . This kind of approach is common for car advertisements and is a adopt appeal to logical system and rationality but sometimes some important aspects of the product are not considered (Berger . According to Grewal , et al (1997 , literature shows that proportional ads are more effective than non-comparative ads in generating attention , centre awareness , brand...If you want to get a full essay, site it on our website: OrderCustomPaper.com

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