Communication Strategy

ADVERTISEMENT 1 : NISSAN MOTORS NEW 350 OZ AD The send-off denote featured the new 350 OZ motor machine of Nissan Motors The ad was interpreted from F1 step on it clipping which is being make periodical and distributed in 27 countries all over the world by Haymarket Magazines , Incorporated . F1 belt along mag which was printed by Wyndeham fighter , costs ?3 .85 per replica . As the name implies , this fount of magazine caters to railway car lovers and car racing aficionados . The magazine is colorfully illustrated with more than a hundred scalawags including the ad knaves . The advertisement to be analyzed is strategically printed in whiz sp exact at the inside cover page up to the first page of the magazine . The entire run page is sullen grayish , the car being expressn is moving cursorily as presented in a fan ning effect shot . The characterisation employ the regularise of thirds , placing the car being promoted in the rectify portion of the bleed page . At the left lift of the photo is a chase after outline which says The runner-up leave alone be along sententiously . At the glower unspoiled receding of the ad is the logo of Nissan Motors and few captions that says The 350 OZ has just been voted car of the stratum . Not only by BBC Top gearing magazine , but also by the readers of Auto conduct . The ad used the font bold Roman multiplication . The strike off line as well as the captions be indite in caps and lower expression using albumen colored fonts . It can be noticed that the tag line as well as the captions be composed of short sentences with cardinal to seven words per sentence . According to an bind published at loyalty .com (2006 ) short sentences should be used in print ads to make it appealing and to get readers to read push . Likewise , the websi te suggested to set the tagline in caps and ! lower case . The military position statement of Nissan ad suggests that the mathematical product is positioned by its efficacy to die competition . Kotler , et .

Al (2005 suggested that positioning statement must first state the products membership in a menage and consequently show its difference from other(a) members of the syndicate . The lower captions indicates that the product s category , as it was stated that 350 OZ was voted as the car of the yar While the tag line indicated that the new product has an vantage over its competitors in terms of speed . Berger (1998 ) mentioned in her disk Media Resear ch Techniques that one of the verbal appeals and wooes to advertising is the use of comparisons . often two products are compared , sometimes in a motley of ways , to show that one product is superior to the other . This kind of approach is common for car advertisements and is a adopt appeal to logic and rationality but sometimes some important aspects of the product are not considered (Berger . According to Grewal , et al (1997 , literature shows that comparative degree ads are more effective than non-comparative ads in generating attention , subject matter awareness , brand...If you want to get a full essay, state it on our website: OrderCustomPaper.com

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